Jorge Odon followed his dream and changed childbirth forever. The really funny thing was he was trying to find a way to get a cork out of a bottle!
After he accomplished his task and won the bet, he claims he had a light bulb moment that the same device could help a baby out of the birth canal without the trauma of using forceps. He woke his wife, she mumbled, “that’s nice,” and went back to sleep. But Jorge believed in his dream fix, and he set out to prove it. He did! Once he showed his device to a skeptical local obstetrician (see pictures in article) he kept refining it.
One thing Jorge’s challenge had in common with my book Double Blind was the clinical research process. Like a new drug, he had to take his medical device through the research process before it could be used on patients. He had to go to meetings and demonstrate his product’s worth. “I am not sure I would be very comfortable letting my wife, the mother of my children, use some device that has never been tested,” Odon says. “But all the women who have volunteered for these trials, they do it for the progress of science, which is something truly beautiful.”
In Odon’s initial trials, “the bag was inserted using a spatula, but it wasn’t easy. So Odon went home to work on the problem. By the fifth birth, he had invented an inserter, “a very ingenious instrument that permits us to introduce the bag in a very easy way,” Schvartzman says. Note to writers: He was told his product needed more development…he didn’t give up. He improved his product.
“If the trials go well, Merialdi predicts the device could be in clinical use in two or three years’ time. The US company that will manufacture the device, Becton Dickinson and Company, says it will sell it cheaply to developing countries. This is very important to Odon. “The important thing is that it’s affordable so that it can reach everywhere,” he says. “More than the economic side of this I have always wanted to save lives, to help people.”
Don’t you agree that people like Jorge Odon make the world a better place?
Like writers and their books, Odon believed in his dream. He built the first prototype, and as he learned more about the childbirth process from doctors, he refined the device (similar to editing a book). He shopped it (querying), and he personally took on the job of promoting his device, even after it began to catch on (book promotion). Soon he’ll see his device used worldwide (international book sales)
Yes, writers can learn a lot from Jorge Odon as can doctors. Jorge Odon gets my vote for humanitarian of the year!
DOUBLE BLIND IS STILL HAVING A NEW RELEASE PROMOTION – DECEMBER 1-7. THANKS TO EVERYONE FOR CHECKING IT OUT!